Gone are the days when one simply placed an ad in your local Estate Agent’s window and waited for the passing traffic to pick up the phone.

Marketing properties in 2022 is very much an international affair. But this is a great thing, because now it really is possible to market your home to the world.

Aesthetics are everything

With competition fierce, particularly in Prime Central London, first impressions are vital.

Amongst a sea of potential options, as a seller you should do everything you can to ensure that your properties key features stand out online. Typically buyers will begin their search online, and often on their mobile devices. As such, it’s important to also remember that the images they initially view will be small. To make sure they do not swipe past your property, ensure the principle photo used within the marketing is your best one and ideally it should have something significant about it.

Tidiness and upkeep

In a busy market, buyers will be making very quick decisions upon entering a property and it’s not uncommon for a buyer to dismiss a home simply because they were deterred by the messy condition of an otherwise great home.

During the marketing phase ensure your home is regularly cleaned and always ready for that potential last minute showing request. Furthermore, to pays to have a contractor go through your home and make good any simple repair works that might have been placed on the back burner beforehand.

Staging

The magic behind staging is that when done well, it really demonstrates to prospective buyers exactly how it could feel to live in your home. It’s as much to do with presenting the lifestyle as it is to simply making your property look it’s best.

Professional staging can be expensive, though certainly pays for itself if it leads to a quick sale at a strong price.

Price to sell

Most sellers believe their property is worth top dollar.

Whilst that may well be true, buyers are more informed than ever in today’s market and it is absolutely crucial to price a property in accordance with the market conditions and at a true but fair price.

Overpricing a property does nothing more than put sellers at a disadvantage as they invetibly end up chasing down the market, or worse, the listing becoming stagnant.

A reputable Agent will advise you of recent comparable transactions, guide you on strategy and ensure you achieve the very best price in the most efficient manner.